I’ve never followed a traditional path because I’ve always been more interested in building systems than climbing ladders.


Throughout my career, I have moved across industries and continents, from the Spanish Diplomatic School to international SaaS companies, always with the same goal: turning complexity into clarity.


I studied political economy at LSE and hold degrees in diplomacy, global business, and strategic intelligence.


But credentials alone do not define my edge. What defines it is how I have turned theory into practice, whether leading SaaS customer success teams, designing scalable onboarding and retention plans, or automating CRM systems to optimize customer journeys.


I do not just analyze systems. I build the frameworks that make them smarter and drive sustainable growth.


"My career isn’t a list of roles. It's a system of strategic reinventions designed to decode complexity and scale impact"

Hey, I’m Maria!

Customer Success and Growth Enthusiast

Retention and Expansion-Focused

Hey, I’m Maria!

Customer Success and Growth Enthusiast

Retention and Expansion-Focused


"My career isn’t a list of roles. It's a system of strategic reinventions designed to decode complexity and scale impact"

My career isn’t a list of roles. It's a system of strategic reinventions designed to decode complexity and scale impact

I’ve never followed a traditional path because I’ve always been more interested in building systems than climbing ladders.

Throughout my career, I have moved across industries and continents, from the Spanish Diplomatic School to international SaaS companies, always with the same goal: turning complexity into clarity.


I studied political economy at LSE and hold degrees in diplomacy, global business, and strategic intelligence.


But credentials alone do not define my edge. What defines it is how I have turned theory into practice, whether leading SaaS customer success teams, designing scalable onboarding and retention plans, or automating CRM systems to optimize customer journeys.


I do not just analyze systems. I build the frameworks that make them smarter and drive sustainable growth.

+10

+10

Years of Experience

+3K

+3K

Customer Accounts Managed

95%

95%

NPS

+40

+40

Partnerships Built

Experience in SaaS and Customer Success 

Experience in SaaS and Customer Success 

January 2024 – Present

Customer Success Team Lead | Promoted
Customer Success Team Lead | Promoted

HolaPlace | Remote, Spain

I currently lead Customer Success at HolaPlace, where I reengineered the revenue model through AI-powered automation and predictive lifecycle frameworks. I reduced manual CS workload by 40%, increased conversion rates by 15%, and deployed retention engines informed by behavioral signal mapping. I also represent the company at strategic summits, advocating for machine-learning–driven CS expansion.

August 2023- January 2024

Senior Customer Success Manager
Senior Customer Success Manager

HolaPlace | Remote, Spain

During HolaPlace’s high-velocity growth phase, I led the design of scalable onboarding simulations, elevated NPS from 66 to 92, and systematized OKR reviews to align CS with revenue teams. I built hybrid incentive loops that unlocked new expansion corridors without increasing headcount.

October 2021 – August 2023

Customer Success Manager
Customer Success Manager

Uniplaces | Remote, Portugal

I managed high-stakes B2B accounts across Europe, the US, and LATAM, securing 33+ strategic alliances. I led the restructuring of retention flows and created data-led operational models to supervise a team of CS interns. Adoption rates rose by 12% through predictive GTM alignment.


April - August 2023

CS Strategy and CRM Consultant
CS Strategy and CRM Consultant

ACRC | Remote, France

I architected AI-first CRM engines to scale cross-border customer engagement. I deployed funnel segmentation automation and growth triggers that led to 48 new account activations, turning CRM from a tracking tool into a predictive growth asset.


April 2020 - September 2021

CRM and Digital Marketing Manager
CRM and Digital Marketing Manager

Joymar Stone | On-site, Spain

I modernized the GTM strategy of a legacy industrial brand, integrated scalable CRM layers, and boosted qualified inbound by 60%. This opened new B2B markets and triggered sustained lead conversion through event-based automations.

January 2016 - March 2020

CRM and Sales Assistant | B2B SaaS Support
CRM and Sales Assistant | B2B SaaS Support

Mármoles y Piedras Mirón | Hybrid, Spain

Before “Customer Success” had a name in this sector, I was already building the operational rails for it. I unified digital acquisition, lead nurturing, and early CRM systems to create the first scalable revenue playbook for a traditional Spanish manufacturer.

Relevant Courses in SaaS and Customer Success

Relevant Courses in SaaS and Customer Success

2025

Harvard – Remote Work Revolution for Everyone
Harvard – Remote Work Revolution for Everyone

Remote, Spain

Best practices for remote collaboration, leadership, and employee engagement in distributed SaaS teams 

2025

Columbia – Digital Transformation Playbook
Columbia – Digital Transformation Playbook

Remote, Spain

Strategic frameworks for digital business growth, customer-centric innovation and cross-functional alignment

2025

HubSpot Academy – Customer Success Certification
HubSpot Academy – Customer Success Certification

Remote, Spain

Lifecycle management, customer retention, playbook design, and success metrics

2025

LinkedIn Learning – Strategic Customer Success
LinkedIn Learning – Strategic Customer Success

Remote, Spain

Customer Success leadership strategies, stakeholder communication, expansion planning, and health score optimization

2025

Gainsight – Customer Success Management Essentials
Gainsight – Customer Success Management Essentials

Remote, Spain

SaaS onboarding, churn reduction, proactive engagement, and success plan execution

Early Experience in Strategic Communication and Policy 

Early Experience in Strategic Communication and Policy 

April - May 2018

Speaker - Intercultural Strategy and Protocol Training
Speaker - Intercultural Strategy and Protocol Training

Spanish Diplomatic School | Madrid, Spain

Led masterclasses on non-verbal diplomacy, cross-cultural communication, and strategic presence. Shared frameworks for soft power execution with future leaders in international relations.

September - December 2017

International Policy and Trade Trainee
International Policy and Trade Trainee

Spanish Ministry of Foreign Affairs and Cooperation | Madrid, Spain

Worked within the Foreign Trade Directorate on bilateral positioning and geopolitical intelligence. Supported Spain’s international negotiations and provided analysis for institutional visits and export strategy.

May - August 2017

Political and Economic Affairs Trainee
Political and Economic Affairs Trainee

Embassy of Spain in the United Kingdom | London, UK

Produced strategic briefing papers on UK–Spain investment and Brexit diplomacy. Drafted official documents for the Prime Minister’s institutional visit. Participated in high-level policy coordination at ambassadorial level.

June 2017

Diplomatic Delegate
Diplomatic Delegate

Oxford Gulf Countries Centre Summit | London, UK

Represented Spain in a high-level diplomatic summit hosted by the University of Oxford and GCC delegates. Contributed to policy workshops on strategic realignment, global cooperation, and geopolitical disruption.

September 2016

Speaker - Cybersecurity and Digital Intelligence Strategy
Speaker - Cybersecurity and Digital Intelligence Strategy

FESEI (Strategic Studies Foundation)| Madrid, Spain

I led research on cyberterrorism tactics and state-level threat infrastructure. Delivered a keynote on national cyber resilience and contributed to strategy frameworks for international intelligence coordination.

Education

Education

2017 – 2019

Diplomatic School - Postgraduate in IR and Stakeholder Strategy
Diplomatic School - Postgraduate in IR and Stakeholder Strategy

On-site | Madrid, Spain

Graduate diploma in diplomacy, international law, economic development, and policy strategy. Recipient of governmental grant. Top 5% of academic cohort.

2017

London School of Economics – Global Dimensions Program
London School of Economics – Global Dimensions Program

On-site | London, UK

Selected for elite academic performance. Focused on strategic execution, international business systems, and geopolitical governance.

2016

Pace University NYC – Global Business Program
Pace University NYC – Global Business Program

On-site | NYC, USA

Immersive program in U.S. performance metrics, multicultural management, and organizational scaling.

2013-2017

European University of Madrid – BA in IR and Business 
European University of Madrid – BA in IR and Business 

On-site | Madrid, Spain

Graduated with honours. Specialized in global trade, economic diplomacy, and EU regulatory frameworks.

Services

Services

01

System Design

01

System Design

01

System Design

01

System Design

02

Lifecycle Ops

02

Lifecycle Ops

02

Lifecycle Ops

02

Lifecycle Ops

03

AI for Customer Success

03

AI for Customer Success

03

AI for Customer Success

03

AI for Customer Success

Stacks

Stacks

I’ve never followed a traditional path because I’ve always been more interested in building systems than climbing ladders.


Throughout my career, I have moved across industries and continents, from the Spanish Diplomatic School to international SaaS companies, always with the same goal: turning complexity into clarity.


I studied political economy at LSE and hold degrees in diplomacy, global business, and strategic intelligence.


But credentials alone do not define my edge. What defines it is how I have turned theory into practice, whether leading SaaS customer success teams, designing scalable onboarding and retention plans, or automating CRM systems to optimize customer journeys.


I do not just analyze systems. I build the frameworks that make them smarter and drive sustainable growth.

"My career isn’t a list of roles. It's a system of strategic reinventions designed to decode complexity and scale impact"

Hey, I’m Maria!


Customer Success and Growth Enthusiast


Retention and Expansion-Focused

Hey, I’m Maria!


Customer Success and Growth Enthusiast


Retention and Expansion-Focused